When the idea of reason was conceived, it was intended to achieve more than the mere regulation of the relation between means and ends: it was regarded as the instrument for understanding the ends, for determining them. Socrates died because he subjected the most sacred and most familiar ideas of his community and his country to the critique of the daimonion, or dialectical thought, as Plato called it. In doing so, he fought against both ideologic conservatism and relativism masked as progressiveness but actually subordinated to personal and professional interests. In other words, he fought against the subjective, formalistic reason advocated by the other Sophists. He undermined the sacred tradition of Greece, the Athenian way of life, thus preparing the soil for radically different forms of individual and social life. Socrates held that reason, conceived as universal insight, should determine beliefs, regulate relations between man and man, and between man and nature.
Horkheimer, Eclipse of Reason, Means and Ends, p.7-8
The philosophical systems of objective reason implied the conviction that an all-embracing or fundamental structure of being could be discovered and a conception of human destination derived from it. They understood science, when worthy of this name, as an implementation of such reflection or speculation. They were opposed to any epistemology that would reduce the objective basis of our insight to a chaos of unco- ordinated data, and identify our scientific work as the mere organization, classification, or computation of such data. The latter activities, in which subjective reason tends to see the main function of science, are in the light of the classical systems of objective reason subordinate to speculation.
Horkheimer, Eclipse of Reason, Means and Ends, p.9
For a long time, a diametrically opposite view of reason was prevalent. This view asserted the existence of reason as a force not only in the individual mind but also in the objective world—in relations among human beings and between social classes, in social institutions, and in nature and its manifestations. […] It aimed at evolving a comprehensive system, or hierarchy, of all beings, including man and his aims. The degree of reasonableness of a man's life could be determined according to its harmony with this totality. Its objective structure, and not just man and his purposes, was to be the measuring rod for individual thoughts and actions. This concept of reason never precluded subjective reason, but regarded the latter as only a partial, limited expression of a universal rationality from which criteria for all things and beings were derived. The emphasis was on ends rather than on means. The supreme endeavor of this kind of thinking was to reconcile the objective order of the 'reasonable’ as philosophy conceived it, with human existence, including self-interest and self-preservation. […] The theory of objective reason did not focus on the co-ordination of behavior and aim, but on concepts—however mythological they sound to us today—on the idea of the greatest good, on the problem of human destiny, and on the way of realization of ultimate goals.
Horkheimer, Eclipse of Reason, Means and Ends, p.4